Since childhood, I’ve always believed that clouds could carry us somewhere magical. As a little girl, I would look up at the sky and imagine a friendly cloud drifting down to rescue me from worries, lifting me above the noise and showing me a world where anything was possible. That simple dream — that soft, billowing promise of hope — never left me.

When I became a mother, I passed that same magic on to my children. At bedtime, I would tell them stories about a playful little cloud who whisked kids away on adventures, helping them believe that their dreams were real. Those stories became the heartbeat behind a bigger idea: to create a brand that reminded every child to “keep their head in the clouds” and never stop imagining.

That’s how Cloud was born, a symbol of wonder, courage, and infinite creativity. But even a cloud needs a companion, someone to balance lightness with warmth. Enter Mist, a loyal little black cat with a gentle heart. Mist brings grounding, love, and curiosity, making every adventure richer and every sky feel like home.

Together, Cloud & Mist invite children (and grown-ups, too) to dream boldly, explore freely, and discover joy in every corner of life. Every piece we design, from playful patches to cozy hoodies, carries their spirit: a reminder that the sky isn’t the limit, it’s just the beginning.